This policy explains how PSA.I Ltd (“PSA.I”, “we”, “us”) collects and uses personal data when you visit www.psaintelligence.co.uk or contact us about our software, PSA Intelligence (PSA.I).
1. Who we are
PSA.I Ltd is the controller of the personal data described in this policy. We are a private limited company registered in England and Wales, company number 16449332.
You can contact us about this policy or your personal data at info@psaintelligence.co.uk.
We are registered with the Information Commissioner’s Office (ICO) under registration number ZC259307.
2. What this policy covers
This policy covers:
- people who visit our website;
- people who contact us, for example to ask a question or request a walkthrough; and
- business contacts at organisations that use, or may use, PSA.I, and at our partners and suppliers.
It does not cover personal data that our customers upload to the PSA.I software. We process that data on our customers’ instructions under our agreement with them, and the customer’s own privacy information applies to it.
3. Personal data we collect
Information you give us. When you email us or speak to us, we receive your name, job title, organisation, email address, any phone number you provide, and anything you include in your message.
Business contact information. We may hold the name, job title, organisation and work contact details of people at organisations we work with or may work with. We obtain this from the people themselves, from their colleagues, or from public professional sources such as LinkedIn and company websites.
Technical information. When you visit the website, our hosting provider receives the technical information your browser sends, such as your IP address, browser type and the pages you request, so that it can deliver the website and keep it secure.
We do not ask for special category data (for example, information about health or ethnicity). Please do not send it to us.
4. Cookies and tracking
The website does not set cookies and does not use analytics or advertising trackers. If that changes, we will update this policy and, where the law requires it, ask for your consent first.
5. How we use personal data and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Responding to your enquiry and arranging walkthroughs or demonstrations | Legitimate interests (responding to business enquiries), or steps you ask us to take before entering into a contract |
| Managing our relationships with customers, prospective customers and partners | Legitimate interests; performance of a contract where you are a contact at a customer |
| Sending occasional updates about PSA.I and new articles to business contacts | Legitimate interests. You can opt out at any time by replying to any message or emailing us |
| Running the website and keeping it secure | Legitimate interests (operating a secure website) |
| Meeting our legal obligations and establishing, exercising or defending legal claims | Legal obligation; legitimate interests |
Where we rely on legitimate interests, we have considered your interests and rights and concluded that the processing is proportionate. You can ask us for more detail.
6. Who we share personal data with
We share personal data only where necessary, with:
- service providers who act on our behalf, such as our website hosting provider and our email and business software provider;
- our professional advisers, such as lawyers and accountants;
- regulators, law enforcement or other authorities where the law requires it; and
- a buyer or successor if our business, or part of it, is sold or restructured.
We do not sell personal data.
7. International transfers
Some of our service providers may process personal data outside the UK. Where they do, we rely on safeguards recognised under UK data protection law, such as UK adequacy regulations or the UK International Data Transfer Agreement or Addendum.
8. How long we keep personal data
- Enquiries and business contact information: two years after our last contact with you, unless we need it for longer for one of the purposes above.
- Records relating to customer contracts: for the length of the contract and then six years to meet our legal, tax and accounting obligations.
- Technical information held by our hosting provider: in line with that provider’s own retention periods.
9. Your rights
Under UK data protection law you have the right to:
- ask for a copy of your personal data;
- ask us to correct inaccurate or incomplete data;
- ask us to delete your data;
- ask us to restrict how we use your data;
- object to our use of your data where we rely on legitimate interests, and to object at any time to direct marketing; and
- where applicable, ask us to transfer your data to another organisation.
To make a request, email info@psaintelligence.co.uk. We will respond within one month, which the law allows us to extend in some cases. We will tell you if that happens.
10. Complaints
If you are unhappy with how we have handled your personal data, please contact us first at info@psaintelligence.co.uk. We will acknowledge your complaint within 30 days, look into it without undue delay, keep you informed and tell you the outcome.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.